Hi, Indy here!
By now, you may know that we offer Search Marketing (SEM) via Google Ads, certainly as our main product. We also look after our clients’ Social Media accounts and help them with SEO. While these all involve content, none are solely focussed on it. So…
What do we mean by Content Marketing?
By this, we simply mean; marketing strategy which is focussed on gaining customer engagement and conversion, from online content!What is online content?
Here, we’re referring to; the stratosphere of media and conversations, that you read or consume online, at any given time of day.
Why is it important?
All of this content; stories, posts, tweets, even images, are becoming increasingly curated, for your customers’ individual tastes and preferences. So, the content environment is becoming ever-crowded, and the streams of content we consumer are getting ever-smaller.
This is why it has become more important than ever for us to ensure that your content strategy is tailored, so that it:
- Reaches your customers amongst their daily browsing, and
- Meets their needs, and ensures they continue their journey with your company.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne.
Read more about what we do in real terms, from $297/month:
Or give me a tap on the shoulder!
Indy (your local content dealer).
