Figure 5.1 Social Overview
Want to breathe life into your campaign?
Want to keep customers informed and engaged, but just don't have the time?
Then you should be doing Content Marketing (CM):
- Cleverly crafted campaign content
- Blog articles
- Email newsletters
- Social media posts
- Landing pages
Good content is the voice of your campaign. It's a more organic way to speak to your audience, and nurture them from curiosity to conversion.
-
Create the Calendar
We set up a collaborative marketing calendar, so you can tell us what events we should focus on, and review the content we create.
-
Write the Content
We write captivating articles, centred around your marketing strategy, then post them out across your blog, email newsletter and social media.
-
Convert the Customers
Your customers are surrounded by content all day. Ensuring yours is engaging can make the difference between a customer converting, or diverting.
Figure 5.2 Content Packages
Spread the good news
One strong article, plus a few tiny tweaks, equals a big organic audience
- Blogs Well written articles can also become important SEO landing pages.
- Email Newsletters Emails are a powerful conversion tool, but only with good content.
- Social Media We adapt an engaging headline for your social followers.
- Websites & Landing pages We can write and develop conversion optimised pages.
Tiny
Packages
We write great articles, and publish them across your channels. All you need to do is choose how many.
Level 1
2 x articles, published across:
•Your blog
•Your email marketing list
•Your Facebook page
Level 2
4 x articles, published across
•Your blog
•Your email marketing list
•All social accounts
Level 3
4+ articles, publishing schedules TBC
•Your blog
•Your email marketing list
•All social accounts
Appendix 5.3 Content Pricing | |||
Compare Packages |
Level 1 |
Level 2 |
Level 3 |
|---|---|---|---|
Written Articles/Month Cleverly crafted articles, coinciding with your campaign strategies, designed to nurture and convert customers | 2 | 4 | 4+ |
Email Newsletters Pubished on your email newsletter system |
|||
Blog Pubished on your blog |
|||
Social Media Pubished on your social media accounts |
|||
Content Writer You will have access to a professional content writer, whio will craft articles to perfectly promote your business |
|||
Content Calendar We create a collaborative calendar of content being published, so you can ensure it meets your campaign goals |
|||
Campaign Catchups We'll provide reports on the success of your content campaigns along with opportunities we find for the future |
MONTHLY | FORTNIGHTLY | WEEKLY |
Price per month 3 month minimum term. After that, you can decide if you want to keep us on, or self-manage! |
$297/mo | $594/mo | $894/mo |
Figure 5.3 Social Pricing
Compare Packages
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
1
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
1/Fortnight
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Monthly
Price per month
$297/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
3
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
1/week
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Social Response
We'll help with your PR too, by copywriting responses to customers in your businesses' tone of voice
up to 5/week
Campaign Management
We will action a Facebook/Instagram campaign each month, to directly target your key audiences and maximise exposure. You can easily add-on more if needed.
3 Ad variations
+ 4 content posts
Campaign Optimisation
We track your campaigns for you using our custom software, and optimise it for results throughout the month
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Fortnightly
Price per month
$594/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
6
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
2/week
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Social Response
We'll help with your PR too, by copywriting responses to customers in your businesses' tone of voice
up to 10/week
Campaign Management
We will action a Facebook/Instagram campaign each month, to directly target your key audiences and maximise exposure. You can easily add-on more if needed.
3 Ad variations
+ 4 content posts each
Campaign Optimisation
We track your campaigns for you using our custom software, and optimise it for results throughout the month
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Weekly
Price per month
$894/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Figure 5.4 Social Extras
After a little something extra?
Tiny additions can be added either ongoing or for a set period
Additional
Blog Articles
We can write you specific and well-researched articles for any purpose. We'll give you the chance to proof-read and update it before being posted, and track the response you get from it being posted online.
$148.50/ea
Conversion-optimised Landing Page
Create an optimised, responsive web page with full performance tracking and data capture to maximise conversion. Designed to be built and hosted in parallel to your existing site as a good option for short-term campaigns or when it is difficult to optimise your current site.
$1,485/per page
Additional
Social Posts
If you truly want to maximise online enquiries and conversions, our experienced consultants can help by creating new regular content posts for your business. We can include 1 new post per week, shared across all of your profiles
$148.50/mo
Multi-Package Discount!
When you have 2 or more packages at the same time, we'll give a 15% discount on the total cost. You can also switch to a different package after 3 months or upgrade to a higher level at any time.
15% OFF
