Sure, it sounds easy enough; getting found on Google, but did you know that Google now processes over 60,000 searches per second... This makes it imperative for local businesses to be actively partaking in both search marketing & social media, in order to cut through the seas of competitors on the internet, and be there for your customers when they need you.
Important Statistics: Google Search
- Google: 94.5% (Google vis a kind of a diva, it needs most of the attention)
- 93% of online experiences begin with a search engine.
- 75% of users never scroll past the first page of search results.
- 88% of shoppers trust online reviews as much as they trust personal recommendations.
Google clearly has dominance in the search market, and so it’s important for marketers to help businesses utilise this huge traffic source. The good news is, starting a Google advertising account is easy, and only takes a few hours per month to maintain.
Helpful: When it comes to Google search, you only pay when someone actually clicks on your ad. So you can track back every dollar and calculate return on investment.
Important Statistics: Social Media
- Facebook – 15,000,000 Monthly Active Australian Users
- 90% of Australian marketers use social media posts for marketing purposes
- 56% of marketers agreeing that social media is the most effective in helping their organisation achieve specific goals.
Australian Users and Social Media
- Facebook – 15,000,000 Monthly Active Australian Users
- YouTube – 15,000,000 Unique Australian Visitors per month
- Instagram – 9,000,000 Monthly Active Australian Users
It's easy for businesses and, in particular, busy business owners ourselves, to dismiss the importance of Facebook, video content marketing and instagram when writing our marketing strategies. It doesn't take much, however. A professional content creator can bang out a styled Instagram post, coupled with a Facebook post in under a few minutes a day, totalling perhaps only a few hours a week.
Not only do you consistently engage with your customers on a local level, but you can draw in new customers and clients from all over the internet.
Hot Tip: Consistently posting on social media websites, with relevant backlinks to your site (much like us sharing this blog post) also helps with your organic SEO on Google.
Big results for a little effort? Seems worth it to us!
Yours on the internet,
Tiny Digital