Figure 5.1 Social Overview
Want to create a social impact?
Want more customer engagement from your content?
Then you should be doing Social Media Marketing (SMM). Did you know that 70% of all people browsing the internet are looking on their mobile phones?
- Social media setup
- Social media profile management
- Campaign setup & management
- Website social feed development
- Posting and social PR
Utilising social media channels to attract new customers is one of the most important things you can do for your business in the modern age. We can implement impactful content, engaging ads, or just help create a buzz around your brand.
-
Be Found Online
We will set up and regularly update your selected social media profiles and connect you with the right audiences. If customers can't find you, you don't exist!
-
Promote your Brand
We will watch and maintain your customer interactions. We can suggest responses, comments, reviews and posts. Protect your brand & engage your customers.
-
Find new customers
We can post to the right audiences, using powerful content, at the times they are most likely to react. Present your business and generate new leads.
Figure 5.2 Social Packages
We manage profiles on
- Facebook You know what it is. With over a billion daily users if you were on one network, this is it.
- Instagram Great for clients who have nice looking stuff to share.
- LinkedIn The key network for business to business and professional brands.
- Google+ & Google Places Make your business rank well in maps with reviews and a strong listing.
- YouTube For the right clients a strong, well trafficked YouTube channel can be very powerful.
- Twitter Twitter is more of value and a proactive customer support and communication channel.
- Yelp Along with Google maps reviews and Facebook reviews, Yelp is valuable for user discovery.
- TripAdvisor If you are in tourism you need to be awesome on TripAdvisor
Tiny
Packages
We create a compelling social media calendar and push great posts that resonate with your audience. You control the spend and updates, so you know how much return you’re getting
Local package
For businesses targetting a specific area
•2 managed social media profiles with weekly social media posts
•Weekly reporting and monthly catchups
National package
For national businesses with multiple services
•3 managed social media profiles with weekly social media posts
•Includes up to 2 social responses/week
• Managaing 1 ad campaign with 3 variations and 4 content posts/month
•Weekly reporting and fortnightly
eCommerce package
For eCommerce sites with many products
• 5 managed social media profiles with 2 social posts/week
•includes up to 10 social responses/week
•Managaing 2 ad campaigns with 3 variations and 4 content posts each/month
•Weekly reporting and Fortnightly 30 min catchups
Appendix 5.3 Social Pricing | |||
Compare Packages |
Local |
National |
eCommerce |
|---|---|---|---|
Social Media Consultant You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities and returns |
|||
Profile Setup We can help determine which accounts are the most valuable to your business and create profiles to turn heads |
|||
Social Media We will optimise the content and presence of your managed profiles to make sure your business is well represented |
|||
Profile Management Fully managed social media profiles. For example, Facebook and Instagram. You can also manage some yourself and It's easy to add-on more if needed |
2 | 3 | 5 |
Social Posts We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each |
2/WEEK | 3/WEEK | 5/WEEK |
Social Monitoring We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action |
|||
Social Response We'll help with your PR by copywriting responses to customers in your businesses' tone of voice |
up to 5/week | up to 10/week | |
Campaign Management We will action a Facebook/Instagram campaign each month, to directly target your key audiences and maximise exposure. You can easily add-on more if needed. |
1 Campaign 3 Ad variations + 4 content posts |
2 Campaigns 3 Ad variations + 4 content posts each |
|
Campaign Optimisation We track your campaigns for you using our custom software, and optimise it for results throughout the month |
|||
Campaign Catchups We'll call you to discuss the campaign's performance along with opportunities we find |
MONTHLY | FORTNIGHTLY | WEEKLY |
Price per month 3 month minimum term. After that, you can decide if you want to keep us on, or self-manage! |
$297/mo | $594/mo | $894/mo |
Figure 5.3 Social Pricing
Compare Packages
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
1
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
1/Fortnight
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Monthly
Price per month
$297/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
3
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
1/week
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Social Response
We'll help with your PR too, by copywriting responses to customers in your businesses' tone of voice
up to 5/week
Campaign Management
We will action a Facebook/Instagram campaign each month, to directly target your key audiences and maximise exposure. You can easily add-on more if needed.
3 Ad variations
+ 4 content posts
Campaign Optimisation
We track your campaigns for you using our custom software, and optimise it for results throughout the month
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Fortnightly
Price per month
$594/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Social Media Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Profile Setup
We can help determine which accounts are the most valuable to your business and create profiles to turn heads
Social Media
We will fully optimise the content and presence of your managed profiles
to make sure your business is well represented
Profile Management
Fully managed social media profiles. For example, Facebook and Instagram.
You can also manage some yourself and It's easy to add-on more if needed
6
Social Posts
We will post to your social profiles on your behalf. We will plan the activity and content with you and produce it from content you provide. We will post across all appropriate managed profiles, optimising for each
2/week
Social Monitoring
We will keep tight watch on your accounts and discover new opportunities, mentions and potential problems, then recommend the best action
Social Response
We'll help with your PR too, by copywriting responses to customers in your businesses' tone of voice
up to 10/week
Campaign Management
We will action a Facebook/Instagram campaign each month, to directly target your key audiences and maximise exposure. You can easily add-on more if needed.
3 Ad variations
+ 4 content posts each
Campaign Optimisation
We track your campaigns for you using our custom software, and optimise it for results throughout the month
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Weekly
Price per month
$894/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Figure 5.4 Social Extras
After a little something extra?
Tiny additions can be added either ongoing or for a set period
Additional
Ad Campaigns
We test additional Social ad variations, to optimise your campaign for conversion. We also employ the help of the Tiny Tracker by doing highly targeted reporting, and discovering new opportunities.
$222.75/mo
Conversion-optimised Landing Page
Create an optimised, responsive web page with full performance tracking and data capture to maximise conversion. Designed to be built and hosted in parallel to your existing site as a good option for short-term campaigns or when it is difficult to optimise your current site.
$1,485/per page
Additional
Social Posts
If you truly want to maximise online enquiries and conversions, our experienced consultants can help by creating new regular content posts for your business. We can include 1 new post per week, shared across all of your profiles
$148.50/mo
Multi-Package Discount!
When you have 2 or more packages at the same time, we'll give a 15% discount on the total cost. You can also switch to a different package after 3 months or upgrade to a higher level at any time.
15% OFF
Get big results from your...
Figure 1.6 ROI
The Brass Tacks
We get big results for small businesses
Search Ads
Monthly Plan: $297
Social Media
Monthly Plan: $297
Social Media
Monthly Plan:
$297
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