Figure 4.1 Optimisation Overview
Looking for more hits and organic reach?
Want to be found at the top of Google search results?
Then you should be doing Search Engine Optimisation (SEO). It can be as simple as updating the coding or content on your website, and you can seriously enhance the web presence for your business.
We will work with you to bring in new visitors from search engines. Modern SEO includes getting your analytics, conversions and on-site optimisation set up to maximise your direct search traffic.
Optimisation includes looking at:
- Your website & eCommerce
- Blog & content
- Social media setup
- PR
- Email marketing
- News, AMP and Microformats
-
Be Found Online
We do an in-depth assessment of your current online presence, as well as your competitors and your customer's search habits, to discover the right keywords and opportunities to optimise your site to bring in the best returns. If they can't find you, you don't exist!
-
Find New Customers
We work with you to monitor and optimise your site on an ongoing basis to find you new business and traffic. We help implement improvements with content optimisation and updates. Present your business, generate new leads.
-
Sell more things
We implement best practice conversion tracking and analytics and then provide actionable insights to give greater audience reach and conversion. We track these for you using our Tiny Tracker. We aim true, by discovering the best targets.
Figure 4.2 Optimisation Packages
Be found on...
- Google Search The most used search engine in the world, competition is high and a high quality site is important to rank.
- Google Maps Valuable for finding local customers as it helps you in both Search and Google Maps results.
- Bing Search commands 20% of the search market. A smaller, cheaper pie can still be delicious.
- Apple Maps Like Google Maps, but with lower competition and is the default on iOS.
Tiny
Packages
We dig deep into the content and structure of your website and recommend optimisations which will yield the best results. You control the spend and updates, so you know how much return you’re getting
Local package
For businesses targetting a specific area along with landing pages and microsites
•Under 10 pages. Optimisation and analytics recommendations
•Monthly reporting and catchups
National package
For national businesses with multiple services
•Over 10 pages. 2h/month of implementation in addition to optimisation and analytics recommendations
•Monthly reporting and catchups
eCommerce package
For eCommerce sites with many products
•Over 10 pages plus Online store. 3h/month of implementation in addition to optimisation and analytics recommendations
•Fortnightly reporting and catchups
Appendix 4.3 Optimisation Pricing | |||
Compare Packages |
Local |
National |
eCommerce |
|---|---|---|---|
SEO Consultant You will have a consultant to call your own. They will give you regular reports on your digital marketing, content, keyword targeting, and search engine progress |
|||
Site Analysis In-depth analysis or your site with its technical and SEO strengths and weaknesses |
|||
Keyword & Competitor Analysis We produce highly detailed reports which highlight market and keyword opportunities, as well as shortfalls |
|||
Size of site The level of optimisation required is dependent on the site of the site |
Under 10 pages |
Over 10 pages |
Over 10 pages + Online Store |
Site Optimisation Provide tasks for optimising the site's structure, template and content to meet your SEO goals |
|||
Conversion Optimisation Provide and monitor recommendations for conversion optimisation on your site |
|||
Tracking & Analytics Set up full tracking an analytics including goals and conversions to transparently track your site's performance |
|||
Implement Recommendations On compatible WordPress and Magento we can implement some of the recommendations for you. Others you can do in house or can be done by a web developer |
2h/mo | 3h/mo | |
Reporting We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise |
WEEKLY | WEEKLY | WEEKLY |
Campaign Catchups We'll call you to discuss the campaign's performance along with opportunities we find |
MONTHLY | FORTNIGHTLY | WEEKLY |
Price per month 3 month minimum term. After that, you can decide if you want to keep us on, or self-manage! |
$297/mo | $594/mo | $894/mo |
Figure 4.3 Optimisation Pricing
Compare Packages
SEO Consultant
You will have a consultant to call your own. They will give you regular reports on your digital marketing, content, keyword targeting, and search engine progress
Site Analysis
In-depth analysis or your site with its technical and SEO strengths and weaknesses
Keyword & Competitor Analysis
We produce highly detailed reports which highlight market and keyword opportunities, as well as shortfalls
Size of site
The level of optimisation required is dependent on the site of the site
Under 10 pages
Site Optimisation
Provide tasks for optimising the site's structure, template and content to meet your SEO goals
Conversion Optimisation
Provide and monitor recommendations for conversion optimisation on your site
Tracking & Analytics
Set up full tracking an analytics including goals and conversions to transparently track your site's performance
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Monthly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Monthly
Price per month
$297/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
SEO Consultant
You will have a consultant to call your own. They will give you regular reports on your digital marketing, content, keyword targeting, and search engine progress
Site Analysis
In-depth analysis or your site with its technical and SEO strengths and weaknesses
Keyword & Competitor Analysis
We produce highly detailed reports which highlight market and keyword opportunities, as well as shortfalls
Size of site
The level of optimisation required is dependent on the site of the site
Over 10 pages
Site Optimisation
Provide tasks for optimising the site's structure, template and content to meet your SEO goals
Conversion Optimisation
Provide and monitor recommendations for conversion optimisation on your site
Tracking & Analytics
Set up full tracking an analytics including goals and conversions to transparently track your site's performance
Implement Recommendations
On compatible WordPress and Magento we can implement some of the recommendations for you.
2h/mo
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Fortnightly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Fortnightly
Price per month
$594/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
SEO Consultant
You will have a consultant to call your own. They will give you regular reports on your digital marketing, content, keyword targeting, and search engine progress
Site Analysis
In-depth analysis or your site with its technical and SEO strengths and weaknesses
Keyword & Competitor Analysis
We produce highly detailed reports which highlight market and keyword opportunities, as well as shortfalls
Size of site
The level of optimisation required is dependent on the site of the site
Over 10 pages
+ Online Store
Site Optimisation
Provide tasks for optimising the site's structure, template and content to meet your SEO goals
Conversion Optimisation
Provide and monitor recommendations for conversion optimisation on your site
Tracking & Analytics
Set up full tracking an analytics including goals and conversions to transparently track your site's performance
Implement Recommendations
On compatible WordPress and Magento we can implement some of the recommendations for you.
3h/mo
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Weekly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Weekly
Price per month
$894/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Figure 4.4 Optimisation Extras
After a little something extra?
Tiny additions can be added ongoing or for a set period
Content Creation Pack
We can write blog and news content, revise existing pages and update product information for 4 hrs a month based on an agreed content plan.
$445.50/mo
Conversion-optimised Landing Page
Create an optimised, responsive web page with full performance tracking and data capture to maximise conversion. Designed to be built and hosted in parallel to your existing site as a good option for short-term campaigns or when it is difficult to optimise your current site.
$1,485/per page
Additional Implementation
We can provide web development services to implement any custom/complex recommendations. You can also get your web developer or an in-house site manager to do them for you.
PAO/mo
Multi-Package Discount!
When you have 2 or more packages at the same time, we'll give a 15% discount on the total cost. You can also switch to a different package after 3 months on your current one and upgrade to a higher package level at any time.
15% OFF
Get big results from your...
Figure 1.6 ROI
The Brass Tacks
We get big results for small businesses
Search Ads
Monthly Plan: $297
Social Media
Monthly Plan: $297
Social Media
Monthly Plan:
$297
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