Figure 3.1 Advertising Overview
Want big results for a little effort?
Want to be found at the top of Google search results?
Get more clicks, and more conversions with:
- Advertising account setup
- Ongoing campaign optimisation
- Weekly reports and catchup
- Remarketing and display ads
For only a tiny percentage of your marketing budget, we can setup up tailored campaigns and you can get instant results. There's a ton of people out there searching for your product; we make sure they find you.
-
Be Found Online
We set up your ad campaigns based on solid keyword research, then report on results and optimise as we go to ensure you are getting the best return for your ad investment. If they can’t find you, you don’t exist!
-
Find New Customers
We connect you with the right audiences, using extensive keyword and audience targeting, at the times they are most likely to take action and convert. We have a great research tool to help us, called the Tiny Tracker.
-
Sell more things
We implement the most effective campaigns, based on tested targeting methods. We monitor the results and optimise for clickthrough and conversion. We aim true, by discovering the best targets.
Figure 3.2 Advertising Packages
Advertise on...
- Google Search (Adwords) The ads at the top of Google search results. The most cost-effective way to jump the queue.
- Google Display Network These ads reach people while they’re browsing websites, watching YouTube, checking their Gmail, or using mobile sites and apps.
- Remarketing Show ads to users who have visited your site and specifically display your ad to them.
- Google Shopping Product ads that show shoppers a photo of your product, a title, price and store name in search results and more.
- Mobile Apps These ads display on apps which you have on your phone.
- Facebook I don’t know quite how to say this, but Facebook ads are kind of a big deal. You should do them.
Tiny
Packages
We set up a number of ad variations, based on the most important service and location keywords for targeting your customers. You control the ad spend, so you know how much return you’re getting from us.
Local package
For businesses targeting a specific area
• 2 managed campaigns with up to 3 ad variations each
• Weekly reporting and monthly catchups
National package
For national businesses with multiple services
•5 managed campaigns with up to 3 ad variations
•Includes display and remarketing campaigns
•Weekly reporting and fortnightly catchups
eCommerce package
For eCommerce sites with many products
•6 managed campaigns with up to 3 ad variations
•Includes display and remarketing campaigns and Google shopping campaigns
•Bi-weekly reporting and weekly catchups
Appendix 3.3 Advertising Pricing | |||
Compare Packages |
Local |
National |
eCommerce |
|---|---|---|---|
Advertising Consultant You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns |
|||
Account Setup Each type - search, display, remarketing, shopping and mobile count as their own campaign as do significantly different strategies and targets. Up to 3 ad variations per campaign. It's easy to tack-on more if needed |
|||
Managed Campaigns You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns |
2 | 5 | 6 |
Campaign Management We manage each of your ads on a continual basis, adjusting keywords and ads. You can also request up to 3 adjustments each month across your campaigns |
|||
Adwords Brand Keyword Campaign A campaign targeting your own brand name. A low cost strategy that locks out competitors, guarantee's your search position and uplifts click through to your site. Does not count to your managed campaigns total |
|||
Campaign Optimisation We track your campaigns for you using our custom software, the Tiny Tracker and optimise them for results, throughout the duration of your campaign |
|||
Display/Remarketing Campaign Ad Create standard display ads for use the with display and remarketing network campaign type |
|||
Google Shopping Campaign Set up products to feed into Google shopping allowing for shopping remarketing ads and comparison searches |
|||
Reporting We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise |
WEEKLY | WEEKLY | WEEKLY |
Campaign Catchups We'll call you to discuss the campaign's performance along with opportunities we find |
MONTHLY | FORTNIGHTLY | WEEKLY |
Managed ad spend We make sure the level of account management matches your spending |
Up to $500 | Up to $1000 | Unlimited |
Price per month 3 month minimum term. After that, you can decide if you want to keep us on, or self-manage! |
$297/mo | $594/mo | $894/mo |
Figure 3.3 Advertising Pricing
Compare Packages
Advertising Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Account Setup
Each type - search, display, remarketing, shopping and mobile count as their own campaign as do significantly different strategies and targets. Up to 3 ad variations per campaign. It's easy to tack-on more if needed
Managed Campaigns
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
1
Campaign Management
We manage each of your ads on a continual basis, adjusting keywords and ads. You can also request up to 3 adjustments each month across your campaigns
Adwords Brand Keyword Campaign
A campaign targeting your own brand name. A low cost strategy that locks out competitors, guarantee's your search position and uplifts click through to your site. Does not count to your managed campaigns total
Campaign Optimisation
We track your campaigns for you using our custom software, the Tiny Tracker and optimise them for results, throughout the duration of your campaign
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Monthly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Monthly
Managed ad spend
We make sure the level of account management matches your spending
Up to $500
Price per month
$297/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Advertising Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Account Setup
Each type - search, display, remarketing, shopping and mobile count as their own campaign as do significantly different strategies and targets. Up to 3 ad variations per campaign. It's easy to tack-on more if needed
Managed Campaigns
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
3
Campaign Management
We manage each of your ads on a continual basis, adjusting keywords and ads. You can also request up to 3 adjustments each month across your campaigns
Adwords Brand Keyword Campaign
A campaign targeting your own brand name. A low cost strategy that locks out competitors, guarantee's your search position and uplifts click through to your site. Does not count to your managed campaigns total
Campaign Optimisation
We track your campaigns for you using our custom software, the Tiny Tracker and optimise them for results, throughout the duration of your campaign
Display/Remarketing Campaign Ad
Create standard display ads for use the with display and remarketing network campaign type
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Fortnightly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Fortnightly
Managed ad spend
We make sure the level of account management matches your spending
Up to $1000
Price per month
$594/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Advertising Consultant
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
Account Setup
Each type - search, display, remarketing, shopping and mobile count as their own campaign as do significantly different strategies and targets. Up to 3 ad variations per campaign. It's easy to tack-on more if needed
Managed Campaigns
You will have a consultant to call your own. They will give you regular reports on your campaigns, ads, keyword opportunities, and returns
6
Campaign Management
We manage each of your ads on a continual basis, adjusting keywords and ads. You can also request up to 3 adjustments each month across your campaigns
Adwords Brand Keyword Campaign
A campaign targeting your own brand name. A low cost strategy that locks out competitors, guarantee's your search position and uplifts click through to your site. Does not count to your managed campaigns total
Campaign Optimisation
We track your campaigns for you using our custom software, the Tiny Tracker and optimise them for results, throughout the duration of your campaign
Display/Remarketing Campaign Ad
Create standard display ads for use the with display and remarketing network campaign type
Google Shopping Campaign
Set up products to feed into Google shopping allowing for shopping remarketing ads and comparison searches
Reporting
We will send you reports on your activity from the Tiny Tracker, showing you the most valuable information on which to capitalise
Weekly
Campaign Catchups
We'll call you to discuss the campaign's performance along with opportunities we find
Weekly
Managed ad spend
We make sure the level of account management matches your spending
Unlimited
Price per month
$894/mo
3 month minimum term. After that, you can decide if you want to keep us on, or self-manage!
Figure 3.4 Advertising Extras
After a little something extra?
Tiny additions can be added ongoing or for a set period
Additional Campaigns
We test additional Google ad variations, to optimise your campaign for conversion. We also employ the help of the Tiny Tracker by doing highly targeted reporting, and discovering new opportunities.
$297/mo
Conversion-optimised Landing Page
Create an optimised, responsive web page with full performance tracking and data capture to maximise conversion. Designed to be built and hosted in parallel to your existing site as a good option for short-term campaigns or when it is difficult to optimise your current site.
$1,485/per page
Custom Display/
Remarketing Ads
Design and implement custom animated display ads on the display network to maximise your brand exposure and conversion.
$594/mo
Multi-Package Discount!
When you have 2 or more packages at the same time, we'll give a 15% discount on the total cost. You can also switch to a different package after 3 months on your current one and upgrade to a higher package level at any time.
15% OFF
Get big results from your...
Figure 1.6 ROI
The Brass Tacks
We get big results for small businesses
Search Ads
Monthly Plan: $297
Social Media
Monthly Plan: $297
Social Media
Monthly Plan:
$297
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